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With the month of April finally over, car manufacturers are already reporting their sales output for the past month. It can be remembered that just a few days back, Edmunds.com posted their prediction for sales for April as per the major car brands.

For Ford, the online auto information source predicted a plunge of 21.7 percent for this years April as compared to last years. Luckily for Ford though, they managed to keep away from that disastrous prediction. Recently, the Ford Motor Company announced that they have sold 228,623 vehicles in the United States on the way to a posting sales decrease by 13 percent compared to the same month last year. Year to date sales is also down by 13.2 percent compared to the first four months of the past year.

While the company posted a reduced sale for the past month, they have reason to hope that they will be able to increase sales in the near future. One reason is the strong acceptance of their Ford Challenge ad campaign. According to Mark Fields, Fords President of the Americas: With April behind us, we remain focused on getting the word out about the strength of our new products, and our marketing offensive is moving into high gear. Customers are responding very positively to our new Ford Challenge ads that pit Ford vehicles against the best of the competition, so we're accelerating our plans.

Earlier this year, Ford pitted the Fusion against class leaders Accord and the Camry by allowing consumers to test drive the three models and the Fusion came out as the winner in several areas. More recently, Ford is implementing the said ad campaign to its F-Series trucks. It is only a matter of time before anyone can see the real impact of these ad campaigns to the buying trend of the public.