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In 1959, the Mini was introduced to the European market by the British Motor Corporation and went on to become an icon of the 1960s. In 2000 though, the production of these cheap family cars were stopped as sales started going down. But the following year, BMW resurrected the brand name under their company and now uses MINI as its name. And another change that you would find is that these cars are no longer at entry level but placed in the premium section of the market.

Since that time, the MINI brand once again gained prominence among car buyers. The brands biggest market to this day remains to be the United Kingdom but its popularity is currently increasing in other markets around the world.

Evidence of the success for the resurrected brand is the sales record breaking figures that the company has posted last month. Another proof of MINIs success is that its millionth car since being re-introduced to the market in July of 2001 rolled out of their assembly plant early April. For the month of March this year, MINI sold 7,689 vehicles which raised their year to date sale to 11,568 vehicles. That figure is 16 percent more than their sales output for the same period in 2007. That shows that MINI is once again on track to set an annual sales record for this year.

To meet the increasing demand for MINI models, the companys assembly plant in Oxford is expected to increase its annual production to 240,000 vehicles this year. This estimated increase in production is expected to generate 450 additional jobs at the Oxford plant.