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VWIP Experience Elevate Owners and Prospects to Celebrity Status
In the news: Volkswagen of America. Inc. has recently announced that it will take its Volkswagen Important People or VWIP initiative a step further by providing two days of total VWIP Experience which is scheduled on February 16, 2007, Friday through Sunday, February 18, 2007.
The VWIP Experience creates a destination where Las Vegas guests can get a firsthand look into celebrity life while they cruise the Strip and visit the Fashion Show mall. Aside from that, Volkswagen will also make sure that guests are treated as star regardless of race. The VWIP Experience provides the automaker with a venue for communicating a direct message of respect, appreciation and value to the African-American and urban community.
According to Kenyatta Bynoe, Brand Marketing Manager at Volkswagen, Whether its having their picture taken by personal paparazzi, being pampered at the VWIP Experience Lounge, taking a million dollar joy ride or winning prizes, the goal is to create an environment where people find themselves completely engulfed in the VWIP Experience.
The million dollar joy ride is an important part of the VWIP Experience, it gives participants the chance to test drive a Touareg, one of Volkswagens luxury SUV. The test drive will be conducted on a dual course track located in the south parking deck of the Fashion Show mall. The uniquely designed driving course is designed to showcase the Touaregs on and off-road capabilities plus its high quality car components like the popular Volkswagen fuel pump.
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