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For quite a long time Ukraine was under the government of the ex-Soviet Union. After the changes of the beginning of the 90's the country is speeding up in all areas of the economy and fashion is no exception.

Ukraine woman are stylish and impressive ladies. They have an eye to detail and always pay attention to the latest fashion trends. What makes them so chic?

Buying clothes from local designers is becoming more and more popular among the Ukrainian celebrities. There are campaigns such as "Buy Ukrainian" which were created to support the fashion industry. The women often prefer the local brands because the fabrics used are the same as the ones used by the big world-known brands, but the prices are not that high.

People are very sensitive towards prices and local companies know this. They are well aware that they can not create special fabrics for their fashion lines but no matter of this the quality of their production is very high. Ukraine woman know this, they are smart customers and always compare not only the price but also consider the quality of the products they select. Being beautiful sometimes is a state of mind and self-esteem and that explains why these ladies prefer to spend money for local brand with unique appearance than store clothes from last year's collections.

They are very creative combining various styles, expensive shoes and skirts are often topped with relatively old second hand shirts and blouses. Accessories play big role in the decoration of the clothes. Often family jewelries are given from mother to daughter or grandmother to grand-daughter. These traditions are transferred to clothes too. With a little work Ukraine women manage to change the old dress into fantastic modern apparels.